Stylishly presented

Fitting out, design and realisation of the flagship store and showroom of Acne Studios on Hamburg’s Neuer Wall

Top: Minimalistic brand essence
Right: Sales area
Bottom: Shop front

Top: Minimalistic brand essence
Center: Sales area
Bottom: Shop front

Acne Studios are world-renowned for their distinctive Scandinavian-designed fashion. For the fit-out of their flagship store and showroom in Hamburg, Acne Studios commissioned HanseProject as general contractor to implement the design of interior architect Vera Schmitz.

The sales area is deliberately understated. The unpretentious design is reminiscent of minimalist Scandinavian design and creates space for the true protagonists – the products.

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